StereoType: Clothing Free of Gender-Based Labels

Founder Elizabeth Brunner was interviewed by FEMCITY® to talk about her inspiration for starting StereoType with the goal to challenge and change stereotypes that no longer serve us, as parents and as individuals.

‘As I watched my kids create their own ‘blended style’ mixing and matching items from each other’s closets, I myself started to unlearn all of the rules of gendered fashion that I collected throughout my life’, Elizabeth said.

Inspiring other parents to empower their kids to express themselves truly and authentically through their clothing, and not be afraid of it. Kids deserve to have fun, get creative, play and show up authentically as they are through their clothing choices.

 

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