Published in Fast Company. Written By Elizabeth Segran

StereoType clothing blends traditionally masculine and feminine elements, giving kids more ways to express their authentic selves.

"Strolling through a kids’ clothing store is a lesson in gender stereotypes: The girls’ aisle is awash in pastels, sequins, unicorns, and princesses; the boys’ aisle is grounded in blues, greens, dinosaurs, and trucks. This presents problems for kids who don’t feel like they fit neatly into these gendered categories, or parents who don’t want their kids to feel trapped by these over-simplified notions of gender." 

Read More at: Fast Company