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    You were born to stand out!

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    Gender-inclusive kids clothing
    made in San Francisco

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    our New community page is live!

Wear your truth and
turn up the volume on your style

As Seen in

what we stand for

  • MADE IN SAN FRANCISCO

    Our garments are proudly made in the heart of San Francisco, California. If a city could embody a rainbow - it would be San Francisco. Inspired by the city's many colors, we are on a mission to challenge stereotypes and celebrate the beauty of diversity.

  • Designed Gender-Free

    StereoType represents a joyful and blended vision of kids' clothing, where self-expression knows no boundaries. We are on a mission to break fashion rules, challenge societal norms, and empower all children to embrace their unique style and express themselves fully.

  • Created Sustainably

    We are dedicated to environmental sustainability. Our clothes are produced using eco-friendly materials, ensuring that they not only inspire self-expression but also leave a positive impact on the planet.

  • Manufactured Ethically

    Our commitment to ethical practices means that we ensure fair wages and safe working conditions for the workers involved in the manufacturing process of our garments. We are dedicated to providing safer, fairer, and more sustainable fashion choices.

FOR OUR KIDS AND OUR PLANET:

Sustainably Made

the Reviews are in

"My son loves this blazer. It's comfortable but looks very stylish and fun. My son dresses it up with shiny pants and dresses it down with jeans or shorts. He receives so many compliments when he wears it too."

Nimisha G.

"My seven year old will ONLY wear this hoodie. It is his staple city layer that’s easy for me to carry, soft for him to wear, black (his favorite color), and the gold trim on the hood adds a cool color/texture. It’s been his everyday hoodie for almost 2 years and somehow is still in perfect condition. I should probably get a new one so I do not have to do laundry as often :)"

Trish L.

"Make this for adults! My daughter loves this blazer and I can see why. It's really stylish and very cozy. She wears it with everything from jeans, to shorts, to dresses. I seriously want one in my size. She gets compliments on it all the time."

Jen P.

"Easy to order and great delivery. My daughter KC loved her first shirt we ordered, she wore it so much she actually out grew it. Time for the next size up. Thank you Stereo Type!"

ALAN C.

"My son loves the Hero skirt/cape. It's versatile and the quality is amazing. The fabric feels really nice to touch and folds nicely. He enjoys wearing it on both sides, depending on his mood. It's also easy to put on and take off so he can go from skirt to cape quickly."

NIMISHA G.

"This is my son's favorite and most requested piece of clothing. It takes him anywhere. Great for school, playground, whatever. The skirt we never knew we needed and now can't live without!"

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Me is all
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  • Meet the StereoType Zoo!

    This lovable gang loves to skateboard, scooter, and dance all over San Francisco. They're here to support you and remind you there's no one else like you! Join these best friends as they ride the hills of SF!

From the Blog

Building a Business is Awful, Challenging, and Uncomfortable. And It's Great!

Building a Business is Awful, Challenging, and Uncomfortable. And It's Great!

Elizabeth Brunner, Founder of StereoType Kids shares the three most significant lessons she has learned over the last three years as an entreprene...
AEA: Dressing Outside Gender Norms

AEA: Dressing Outside Gender Norms

Elizabeth shares empowering insights in response to MomtoKaylee's thoughtful question about nurturing her child's unique authenticity. Dive into t...
Rebecca Minor: Parenting Beyond The Gender Binary

Rebecca Minor: Parenting Beyond The Gender Binary

As a Gender Specialist, I often interact with parents and caregivers who want to raise their children with a more inclusive view of gender, but w...

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