Wear your truth

Gender-inclusive kids clothing
made in San Francisco

You were born to stand out!
Turn up the volume on your style

what we stand for


    Our garments are proudly made in the heart of San Francisco, California. If a city could embody a rainbow - it would be San Francisco. Inspired by the city's many colors, we are on a mission to challenge stereotypes and celebrate the beauty of diversity.

  • Designed Gender-Free

    StereoType represents a joyful and blended vision of kids' clothing, where self-expression knows no boundaries. We are on a mission to break fashion rules, challenge societal norms, and empower all children to embrace their unique style and express themselves fully.

  • Created Sustainably

    We are dedicated to environmental sustainability. Our clothes are produced using eco-friendly materials, ensuring that they not only inspire self-expression but also leave a positive impact on the planet.

  • Manufactured Ethically

    Our commitment to ethical practices means that we ensure fair wages and safe working conditions for the workers involved in the manufacturing process of our garments. We are dedicated to providing safer, fairer, and more sustainable fashion choices.


Sustainably Made

the Reviews are in

"Easy to order and great delivery. My daughter KC loved her first shirt we ordered, she wore it so much she actually out grew it. Time for the next size up. Thank you Stereo Type!"


"My son loves the Hero skirt/cape. It's versatile and the quality is amazing. The fabric feels really nice to touch and folds nicely. He enjoys wearing it on both sides, depending on his mood. It's also easy to put on and take off so he can go from skirt to cape quickly."


"This is my son's favorite and most requested piece of clothing. It takes him anywhere. Great for school, playground, whatever. The skirt we never knew we needed and now can't live without!"


shop the stereo look

Me is all
I want to be

Shop now
  • Meet the StereoType Zoo!

    This lovable gang loves to skateboard, scooter, and dance all over San Francisco. They're here to support you and remind you there's no one else like you! Join these best friends as they ride the hills of SF!

As Seen in

From the Blog

AEA: Dressing Outside Gender Norms

AEA: Dressing Outside Gender Norms

  StereoType Founder Elizabeth Brunner answers your questions about breaking up with stereotypes, dressing outside of gender norms, conscious pare...
5 Easy Tips for Parenting Beyond The Gender Binary

5 Easy Tips for Parenting Beyond The Gender Binary

By Rebecca Minor  As a Gender Specialist, I often interact with parents and caregivers who want to raise their children with a more inclusive vie...
Riding The Waves of Motherhood

Riding The Waves of Motherhood

by Elizabeth Brunner   Elizabeth Brunner, Founder of StereoType Kids, shares how the power of the ebb and flow that is motherhood is like riding ...

Follow our adventures