We are not just a brand. We are a movement.

We are a bold declaration that fashion has no limits...

As Seen in

what we stand for

  • Two kids wearing StereoType Kids gender-inclusive streetwear including pink Boombox Logo Hoodie and Active Pant in urban setting

    MADE IN SAN FRANCISCO

    Proudly crafted in the heart of SF, in collaboration with local manufacturers, our designs embody the vibrant spirit of our HQ’s home. If a city could embody a rainbow, it would be San Francisco. Inspired by the city’s many colors, we’re on a mission to challenge stereotypes and celebrate the beauty of diversity in fashion.

  • Child wearing StereoType Kids pink Boombox Knit Beanie and Camo Button-Down Zip Shirt

    Inclusive Design

    StereoType represents the limitless joy of fashion, where self-expression knows no boundaries. Our mission goes beyond selling clothing; we exist to shift industry rules, defy societal expectations, and empower everyone to embrace their individual unique style.

  • Co-Founder-Jacob lying in grass wearing StereoType Kids Me Is All I Want To Be graphic tee and Boombox Knit Beanie

    Created Sustainably

    We are dedicated to sustainable, innovative designs. Our products are made with quality, eco-friendly materials every step of the way. Locally designed and manufactured, we prioritize sourcing organic and recycled materials whenever possible, underscoring our commitment to a creating a positive impact on the planet.

  • Garment being cut by hand in StereoType Kids ethical San Francisco manufacturing studio

    Manufactured Ethically

    Our commitment to ethical practices means that we ensure fair wages and safe working conditions for the workers involved in the manufacturing process of our garments. We are dedicated to providing safer, fairer, and more sustainable fashion choices.

StereoType Kids brand values: Made in USA, woman-owned, and sustainable fashion
Co-Founder-Jacob lying in grass wearing StereoType Kids Logo graphic tee

FOR OUR KIDS AND OUR PLANET:

Sustainably Made

the Reviews are in

"My son loves this blazer. It's comfortable but looks very stylish and fun. My son dresses it up with shiny pants and dresses it down with jeans or shorts. He receives so many compliments when he wears it too."

Nimisha G.

"My seven year old will ONLY wear this hoodie. It is his staple city layer that’s easy for me to carry, soft for him to wear, black (his favorite color), and the gold trim on the hood adds a cool color/texture. It’s been his everyday hoodie for almost 2 years and somehow is still in perfect condition. I should probably get a new one so I do not have to do laundry as often :)"

Trish L.

"Make this for adults! My daughter loves this blazer and I can see why. It's really stylish and very cozy. She wears it with everything from jeans, to shorts, to dresses. I seriously want one in my size. She gets compliments on it all the time."

Jen P.

"Easy to order and great delivery. My daughter KC loved her first shirt we ordered, she wore it so much she actually out grew it. Time for the next size up. Thank you Stereo Type!"

ALAN C.

"My son loves the Hero skirt/cape. It's versatile and the quality is amazing. The fabric feels really nice to touch and folds nicely. He enjoys wearing it on both sides, depending on his mood. It's also easy to put on and take off so he can go from skirt to cape quickly."

NIMISHA G.

"This is my son's favorite and most requested piece of clothing. It takes him anywhere. Great for school, playground, whatever. The skirt we never knew we needed and now can't live without!"

LOLO

Stereotype Kids Chambray Button-down Zip Shirt worn open over Me Is All I Want To Be tee by smiling child with glasses

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Me is all I want to be

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From the Blog

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Join THE MOVEMENT

Why choose gender-inclusive clothing for kids?

Because clothing should celebrate who your child is, not define who they should be. Gender-inclusive, unisex, and gender-neutral kids fashion rejects the idea that color, cut, or graphic should be assigned based on gender. It starts from a simple belief: kids should dress for joy, not for gender.

At StereoType Kids, gender-inclusive doesn't mean generic. It means bold graphics, vibrant colors, and designs that feel like an extension of your child's personality, not a uniform. Every piece is designed in San Francisco for kids who lead with creativity, confidence, and individuality.

Clothing designed for kids who live out loud

Real kids don't sit still. They climb, create, perform, skateboard, and reinvent themselves before lunch. Gender-neutral and gender-inclusive kids clothing that actually works has to move with them, with soft fabrics, relaxed fits, and designs bold enough to match their energy.

Our unisex pieces are made in the USA, screen printed in California, and built to last through adventures, washes, and hand-me-downs. When a piece can go from one child to the next without losing its shape or its spark, you know it was made right.

Gender-neutral kids fashion for the whole family

Some of our most loved unisex pieces come in matching youth and adult sizes, because self-expression runs in the family. The Lightning Bolt Tee, the Boombox Logo Hoodie, the Neon Boombox Tee are all available in gender-neutral styles for kids and grown-ups who believe authenticity is the most powerful thing you can wear.

Gender-inclusive family fashion isn't about matching for the sake of it. It's about sharing a value: that every person in your family deserves to wear exactly what makes them feel like themselves.

Unisex kids clothing that means something

StereoType Kids was founded by a woman in San Francisco who believed the fashion industry needed to change. Co-founded by 13-year-old twins Chloe and Jacob, our brand is a bold declaration that fashion has no limits and that every child deserves to be seen, heard, and celebrated for exactly who they are.

Featured in Fast Company, USA Today, and Entrepreneur, StereoType Kids is more than a clothing brand. It's a movement. Every piece, from our gender-inclusive kids hoodies to our unisex graphic tees, is designed to amplify confidence, not suppress it.

FAQ

What does gender-inclusive kids clothing mean? Gender-inclusive kids clothing is designed without gender-based restrictions, no "boys section" or "girls section," just clothing designed for every child. At StereoType Kids, that means bold graphics, relaxed fits, and designs that celebrate individuality regardless of gender identity.

What sizes do you carry? Our youth sizes run from XS to XL, fitting kids approximately ages 4 to 13. Most of our key styles also come in adult sizes XS to 2XL for the ultimate matching moment.

Where is StereoType Kids clothing made? All StereoType Kids clothing is designed in San Francisco and made in the USA. Our screen printed pieces are printed in California.

Is gender-inclusive clothing just for LGBTQ+ families? Not at all. Gender-inclusive kids fashion is for every family that believes kids should dress for joy, creativity, and confidence, not for gender expectations. Our customers include families of all backgrounds who simply want clothing that celebrates their child for exactly who they are.