We are not just a brand. We are a movement.

We are a bold declaration that fashion has no limits, that self-expression is your birthright , and that every child deserves to be seen, heard, and celebrated for exactly who they are.

We refuse outdated labels that dictate what boys and girls should wear. Instead, we embrace individuality, creativity, and confidence as the only dress code that matters.

Our clothing is more than fabric it’s a canvas for self-expression, a tool for empowerment, and a statement of belonging in a world that too often tries to put people in boxes.

Kids should dress for joy, not for gender.

Clothes don’t define identity, people do.

Authenticity is powerful.

The freedom to be yourself is the greatest gift for the next generation.

Fashion should amplify confidence, not suppress it.

Creativity thrives when we break the mold.

We stand with parents supporting kind, creative, and confident children.

We stand for a future where self-expression isn’t just accepted, it’s celebrated.

Inclusivity is the foundation of everything we do. It is not a trend.

Wear what makes you feel like YOU. Because - Me is All I Want to Be.


every child deserves to be seen, heard,
and celebrated for exactly who they are.

  • FOUNDER ELIZABETH BRUNNER


    From launching her first clothing line, Piece x Piece to StereoType, for much of her life Elizabeth has been immersed in fashion. When she observed her young twins dressing themselves, Elizabeth realized the true power of self-expression through fashion.

    With StereoType, she questions the societal "rules" about what boys and girls should wear and created a brand that celebrates individuality, creativity, and self-expression for children – and adults.

  • Co founder Chloe Brunner


    Chloe is one half of a dynamic duo that loves coming up with creative ideas for StereoType. She loves spending time with family, making up new games, watching 80s movies, practicing magic tricks, inventing new recipes, and of course playing with her best friend Jacob.

    Her inspiration is found everywhere, especially in nature where she likes to spend a lot of her time examining her surroundings. Black is her favorite color and you can find her climbing trees daily.

  • Co founder Jacob Brunner


    Jacob is also one half of a dynamic duo that never met a blank piece of paper he didn’t like. His passion for drawing and creating is expressed in many ways, but his favorite is pen and paper.

    He enjoys crafting, anything Japanese, reading manga, learning about anime, and climbing trees with his best friend Chloe. Jacob loves pink, purple and anything that sparkles. He dresses to impress only one person – himself, and it shows.

We're just getting started

We're on a JOURNEY TO MAKING BETTER
THINGS IN A BETTER WAY

  • Woman-owned

    StereoType is founded by Elizabeth Brunner former creative director and designer of Piece x Piece. At StereoType Elizabeth leads a small, but mighty team of incredible individuals, that share alignment with her greater vision and purpose for the brand mission. Together, we aim to redefine what it means to be stylish, inclusive, and environmentally-conscious.
  • Cofounder of StereoType Kids, Jacob expresses himself freely lying on the grass, wearing brand tagline "Me Is All I Want To Be" T-Shirt

    Local & Sustainable

    We are deeply committed to sustainability and local community impact. By partnering with local manufacturing, and sourcing eco-friendly materials, we reduce our environmental footprint and support the local maker community. Join us in wearing our values and making a positive difference for our planet and communities alike.
  • Manufactured Ethically

    Our commitment to ethical practices means that we ensure fair wages and safe working conditions for the workers involved in the manufacturing process of our garments. We are dedicated to providing safer, fairer, and more sustainable fashion choices.

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