For much of her life Elizabeth has been immersed in fashion. At a young age she became fascinated with clothing, observing her mother sew while dressing her Barbie dolls with leftover scrap fabric from her mother's sewing projects. Eventually, Elizabeth pursued her dream of designing clothing by studying fashion design at California College of the Arts, graduating with a BFA in 2007. After living in London and working as intern at the prestigious design firm Pentagram, Elizabeth cultivated her viewpoint on design and society while exploring the vibrant culture of Europe.  Not long after graduating, Elizabeth launched her first clothing line, Piece x Piece, as a response to material waste in the fashion industry by utilizing sample discards to create one-of-a-kind, hand-crafted garments.

But it wasn't until she observed her young twins dressing themselves that Elizabeth realized the true power of self-expression through fashion. Her daughter loved exploring the outdoors wearing a sports jersey and dinosaur shorts, while her son happily twirled around climbing trees in sparkling dresses. This experience was pivotal for Elizabeth. It made her question the societal "rules" about what boys and girls should wear and committed her to explore alternative paths to supporting children and enabling their own personal style, free from labels and boundaries. She became determined to create a brand that celebrated individuality, creativity, and self-expression for children – and adults.

And thus, StereoType was born.