⚡ Pride Is Powerful. And So Is Showing Up.⚡

At StereoType, we believe in the power of clothing, storytelling, and design to help kids feel truly seen for who they are. This Pride Month, we’re honoring that power by doing what we’ve always done: celebrating individuality and standing proudly with the LGBTQ+ community.

We’re Here as Allies. All Year Long.

Pride Month is a time to recognize the beauty and bravery of being yourself. For us, it’s also a time to reaffirm something that has always been true. StereoType is an LGBTQ+ ally, and we stand with families, parents, and children of all identities.

Our founder, Elizabeth Brunner, started this brand after watching her twins, one boy and one girl, express themselves freely through clothing. That experience opened her eyes to just how powerful fashion can be when it isn’t limited by gender norms or expectations.

From that spark, StereoType was born with a mission to create a world where kids can express themselves boldly, safely, and without judgment.

Pride Is About Visibility. And So Are We.

We know visibility matters. We know representation matters. And we know that in today’s world, it still takes courage to celebrate who you are, especially for LGBTQ+ youth and their families.

At StereoType, we will always choose courage. We will always choose creativity. We will always choose inclusion instead of fear.

We’re not here to perform allyship. We’re here to practice it. That includes the choices we make, the products we design, the partnerships we support, and the way we show up in the world.

What We Make Reflects What We Believe

When we design gender-inclusive clothing, write a book about self-confidence, or feature real families from our community, we do it with intention. We are building a brand that says to every child:

"You don’t have to fit in. You were born to stand out."

That message resonates with kids from all walks of life. It is especially important for LGBTQ+ youth, who deserve to grow up surrounded by messages of joy, safety, and freedom.

Our Pride Is in the People We Stand With

We are proud to stand with LGBTQ+ families.

We are proud to support kids in expressing themselves freely.

And we are proud to be part of a movement that believes love and identity should never be questioned.

With heart,
❤️🧡💛💚💙💜