Something big just happened in my world - my twins, Chloe and Jacob, officially became teenagers! (sniff, sniff 🥹)

From the very beginning, they’ve been the heartbeat of StereoType. Long before there were product sketches, brand language, or a mission statement, there were simply two little humans who reminded me every single day what individuality really looks like - wild, imperfect, curious, creative, contradictory, tender, bold, silly, reflective… sometimes all at once.

Watching them step into their teen years feels a lot like watching StereoType grow.

Because this brand isn’t just a business, it’s a living reflection of the values I’ve learned by being their mom.

As they grow, the mission grows.
As they question the world, the work deepens.
As they define themselves, StereoType continues to expand beyond boxes, labels, and expectations.

When I first made them co-founders, I didn’t know exactly what it would look like. I just knew the idea for this brand came from them - from watching the world try to separate what should never have been divided in the first place. And I wanted them to know that their ideas, identities, voices, and contradictions were not only welcome - they were powerful.

Now they’re old enough to truly understand the mission they helped inspire and it's exciting.

They know it’s about so much more than clothing.

It’s about:
• honoring individuality
• questioning outdated rules
• normalizing self-expression
• and showing kids (and adults) that “Me Is All I Want to Be” is not a slogan - it’s a practice

Becoming a teenager is a liminal space - not quite child, not quite adult - and that grey area is something StereoType has always celebrated. The “in-between.” The both/and. The discovery. The blended. 

And as they evolve, I’m evolving too - as a founder, a storyteller, a mother, and a human who is still learning what authenticity looks like in real time.

I’m endlessly grateful that StereoType has grown alongside my kids,  not as a polished brand story, but as a real, imperfect, evolving journey. And I’m even more grateful for this community and for the parents, caregivers, educators, creatives, and supporters who believe that the world is better when kids get to show up exactly as themselves.

So here’s to the teens who are becoming.
Here’s to the kids still discovering.
Here’s to the adults still unlearning.
And here’s to building a brand *and a world * where individuality is not a risk, but a right.

Thanks for being here -  through every chapter.

With love and gratitude,