"I’m not trying to win a race or compete with anyone. I’m trying to create an ecosystem that is thoughtful, meaningful, authentic and safe. That just takes time.” 

When Elizabeth Brunner watched her twin son and daughter swapping glitter and camo clothing, she did not see a problem to fix. She saw a business. 

StereoType Kids, her San Francisco–based childrenswear label, is built on what she calls “blended fashion,” a mix of traditionally masculine and feminine elements designed to let kids “dress for joy, not gender,” Brunner tells Entrepreneur in a new interview.  

Read the full article on Entrepreneur