"You were born to stand out."

That's the belief at the heart of everything I've built with StereoType.

It didn't start with a business plan. It started with watching my twins without judgement. My son twirled in his sisters dresses and my daughter wanted to repair dump trucks and wore a tool belt - her favorite accessory.

These actions were not rebellious; they were simply children expressing themselves joyfully, free from the constraints of gender.

These moments cracked something open in me.

I've never been the same.

Why do we put children a box the moment they arrive in the world - pink or blue, hero or princess?

StereoType was my answer to that question. A fashion label built not around gender, but around self-expression. What I call Blended Fashion™ - a mix of masculine and feminine, equal in value, defined by no one.

Business Outstanders just featured my full story, and I'm proud to share it.

If you've ever felt like the box wasn't built for you - this one's for you. 

Read the full article on Business Outstanders